Rubaroo means face-to-face in Urdu. In many cultures, chai is not just a drink - it is an experience. A reason to pause, to share stories, and to feel a little more connected to the people around you.

Rubaroo began when two friends found themselves missing those chai-filled moments - the laughter, the unspoken comfort, the sense of home.

So we started something small, with a big heart: a chai brand built around community, connection, and cultural storytelling.

With Rubaroo, we aim to bring that comfort to you. We invite you to take a moment, savor the rich flavors and connect with your Rubaroos - the people who matter most.